Action Europe produces Scandinavian and international solutions. Together with our clients, we have won more than 40 international awards, including ECHO and AME. For us, these awards are the confirmation that our clients made the right choice when they took the leap into dialogue and loyalty.A few examples of results that our work has helped to generate.
- FMCG – The loyalty programme is the main reason why the product can be sold up to 19% more expensive than the closest competitor.
- Health, Dialogue programme – 35% of all leads now purchase after having passed the welcome flow.
- Health and beauty, Dialogue programme – 87% conversion rate from lead to purchasing customer.
- Credit card, Dialogue programme – 32% higher turnover per card for members of the programme.
- Pharmaceutical, Online optimisation – 205% increase in activation.
- Pharmaceutical, Dialogue programme – 51% have received a greater quality of life and become customers.
How we work
The first steps of our work are crucial that’s why we carry out a substantial chunk of strategic work, perhaps even some customer and business analysis. For us this works as guideline to:
- Create relevant and functional marketing communication
- Establish a relevant customer dialogue
- Increase loyalty, e.g. through an online loyalty club
The more thorough the strategy and analysis, the better and more long-lasting the results we create together will be.
The heart of marketing
Everyone is different; we have different dreams, visions and needs. We also learn in different ways; we have different capacities, different opinions and entirely different feelings. This applies to individuals and companies alike.